Global Cooperation in Asian Perspectives –
Meeting of mind for the rising generation in the tropicl paradise

OPENING
Welcoming Remarks
Elizabeth Goenawan Ananto, Ph.D, FIPRA
Founder, International PR Summit, Indonesia
Program Director, MM Communication, Trisakti University, Indonesia

Welcoming Speech
Prof. Dr. Thoby Mutis – Rector of Trisakti University, Indonesia

Official Opening
Global Cooperation in Asian Perspectives
H.E. Prof. Dr-Ing. Ir. Rudi Rubiandini R.S – Vice Minister of Energy and Mineral Resources of the Republic of Indonesia

Keynote Speech
Understanding Asian Values in Global Perspective
H.E. Dr. Dino Patti Djalal – Indonesian Ambassador to the USA

PLENARY SESSION
Global World Challenges of Public Relations
Session Chair: Elizabeth G. Ananto, Ph.D, FIPRA – MM Communication Trisakti University

Public Relations and Public Diplomacy
Dr. Roger Hayes – Senior Counselor APCO Worldwide, UK
Establishing Global Reputation through strategic PR
Robert Grupp – CEO Grupp Global Partners, USA
Challenges of Public Relations Education Worldwide
Dr. James Grunig – Professor Emeritus, University of Maryland, USA
Question & Answer

LUNCHEON SPEECH
Creating Value through Education as a part of CSR: A Story of Nemangkawi Mining Institute
Daisy Primayanti – Vice President Corporate Communication – PT Freeport Indonesia

Lunch Break

PANEL DISCUSSION (SESSION 1)

BIG PICTURE
Understanding Asian Values in Global Dynamics, the Role of Academic and Professional Organization
Session Chair: Dr. Hasmand Zusi, MSc – Trisakti University, Indonesia

Understanding Asian Values in Global Dynamics
Dr. Hora Tjitra – Zheijang University, China
How IPRA could benefit members in Asia using Social Media as the open door to Public Relations
Christophe Ginisty – IPRA President-elect 2013, France
Discussion

SPECIAL INTEREST
CEO’s Changing Views on Public Relations
Session Chair: Dr. James Grunig – Maryland University – USA

AQUA in Dialogue with Stakeholders
Troy Pantouw – Danone AQUA, Indonesia
—
Matthew Doering – Global Gateway Advisors, USA
Discussion

PR IN GLOBAL AND LOCAL ENVIRONMENTS
Multicultural Working Opportunities, Ethics & Social Responsibility
Session Chair: Dr. Don Stacks – University of Miami, USA

Public Relations Ethics: Where we are and where to go?
Dr. Serra Gorpe – Istanbul University, Turkey
Ethics in Public Relations: Professionalism is the Key
Faisal Al-Zahrani – IPRA Gulf Chapter, Saudi Arabia
Discussion

PANEL DISCUSSION (SESSION 2)

BIG PICTURE
Public Relations & Public Diplomacy in Establishing Nation Branding
Session Chair: Dr. M. Gunawan Alif – MM Communication Trisakti, Indonesia

Public Relations & Public Diplomacy in establishing Nation Branding
Dr. Roger Hayes – Henley Business School, UK
—
H.E. Mahmoud Farazandeh – Ambasador of Islamic Republic of Iran
Discussion

SPECIAL INTEREST
Public Relations Research, Measurement and Evaluation
Session Chair: Elizabeth G. Ananto, Ph.D, FIPRA – MM Communication Trisakti

Towards Standardization of Public Relations Research – Measurement – Programming and Ethics
Dr. Don Stacks – University of Miami, USA
Is the AVE a research method of Public Relations?
Carolina Carbone – Universidad de Belgrano, Argentina
Discussion

PR IN GLOBAL AND LOCAL ENVIRONMENTS
Developing the Industry in PR: Education, Agency, Organization
Session Chair: David Donohue – Queensland Corporate Communication Network, Pty Ltd., Australia

Public Relations and the Limits of Social Media
Ong Hock Chuan – Maverick, Indonesia
Leadership: The Strategic Imperative for Growth in Public Relations
Robert Grupp – Strategic Communications Leadership Innitiative, USA
Discussion

SOCIAL PROGRAM
Devdan Show & Late Dinner at Bebek Bengil

PLENARY SESSION
Getting Global Reputation through Issue and Crisis Management
Session Chair: Robert Grupp – CEO, Grupp Global Partners LCC, USA

Challenge and Opportunity of Global Reputation, Danone Success Story
Stephanie Rismont – VP Corporate Communication, Danone, France
Contemporary Public Relations Practice & Case Studies of Indonesian CEOs
Noke Kiroyan – President Director & Chief Consultant, Kiroyan Partners, Indonesia
A Global Look at Social Responsibility
Dr. Larissa Grunig – Professor Emerita – University of Maryland, USAQuestion & Answer
Mythbusting Social Media and Crisis Communication: Separating Reality from Hype
Dr. Timothy Coombs – Professor – Nicholson School of Communication, USA
Questions & Answers

Lunch Break

PANEL DISCUSSION (SESSION 1)

PR in Academic Discourse
Session Chair: Dr. Don Stacks – University of Miami, USA

Report on Commission of Public Relations Education – 2012
Elizabeth Goenawan Ananto, PhD, FIPRA – Commission of Public Relations Education, USA
The effects of types of OPR on an organization’s CSR Performance
Flora Hung-Baesecke, PhD – Hong Kong Baptist University, Hong Kong
Public Relations Challenge and Public Perception in the Age of Public Information Disclosure
Dr. Suwandi Sumartias, MSi – Padjadjaran University, Indonesia
Discussion

PR in Regional and Global Practice
Session Chair: David Donohue – Queensland Corporate Communication Network, Pty Ltd., Australia

D & G Go Home! A Cautionary Crisis PR lesson in cultural sensitivities, local awareness and customer relations for luxury brands in China
Dr. Anne Peirson-Smith – City University of Hong Kong, Hong Kong
Political Public Relations Campaign in an Emerging Democratic Society
Cyril Raoul Hakim – Indo PR, Indonesia
Strategic Management in Public Relations
Dr. Saari Ahmad – Universiti Utara Malaysia, Malaysia
Discussion

PANEL DISCUSSION (SESSION 2)

PR in Academic Discourse
Session Chair: Dr. M. Gunawan Alif – MM Communication Trisakti, Indonesia

Stigmatization factors, rumor dynamics & effective communication in food risks: A case study on US beef imports in Taiwan
Dr. Yi-Ru Regina Chen – Hong Kong Baptist University, Hong Kong
Diskominfo Office of Communication and Information in Local Government – Case study
Irmulan Sati, MSi – Mercu Buana University, Indonesia
Strategy of Public Relations in Public Diplomacy – an International Relationship Building – Case study
Dr. Ani Yuningsih – Bandung Islamic University, Indonesia
Discussion

PR in Regional and Global Practice
Session Chair: Dr. Indrawadi Tamin – MM Communication Trisakti, Indonesia

Globalization, friend or foe to real engagement?
David Donohue – Queensland Corp. Comm. Network, Australia
Social Media’s Role in Public Participation & PR for Public & Private Development Projects: ‘Super-Connected’ Hong Kong Leads the Way
Timothy J. Peirson-Smith – Managing Director, Executive Counsel Limited, Hong Kong
The effectiveness of public relations technique in reintegration – disengagement initiatives
Noor Huda Ismail – CEO, Nexus Mitigation & Strategic Communication, Indonesia
Discussion

GROUP DISCUSSION

PR in Academic Discourse
Group Leader: Dr. Don Stacks – University of Miami, USA
PR in Regional and Global Practice
Group Leader: Robert Grupp – Strategic Comm. Leadership Innitiative, USA

Group Report & Closing