— International PR Summit  ·  IPRS2018Bali

Shifting the Power of Strategic Communication in the Era of Digital Economy

4 – 6 November 2018
Conrad Bali

About this edition

IPRS 2018 — Bali.

The final edition of the International PR Summit returned to Bali — and to Conrad Bali, the venue that also hosted the 2018 edition. The 2022 Summit examined value creation in the digital economy: how organizations communicate their contribution to stakeholders, and what the PR function must do to ensure that communication produces genuine trust rather than surface credibility. With the return of in-person gatherings after the virtual 2020 edition, the Summit also served as a reunion of a community that had been meeting online for two years.

Speakers

Who spoke at IPRS 2018.

Christophe Ginisty

Digital Strategist and Reputation Management Specialist
France

Donald K. Wright, Ph.D

Harold Burson Professor
College of Communication
Boston University
USA

Kate Dennis, M.Bus., BA (Org Comm), GCCM

Head of Corporate Communications
UTS Insearch
Australia

Agung Laksamana, M.Sc

Chairman
Public Relations Association of Indonesia

Mohammad Mirdal Akib

Executive Vice President
Media Group
Indonesia

Jean Vallin

Principal
Vallin Strategic Communications
Canada

Dr. Takashi Inoue

Chairman & CEO
Inoue Public Relations Inc. (IPR)
Japan

Erika Ananto, MM

Managing Director
EGA briefings
Indonesia

David Donohue, FPRIA, MIPRA, AFAIM, CAICD

Managing Director
Queensland Corporate Communication Network
Australia

Elizabeth Goenawan Ananto, Ph.D, FIPRA

Founding Director
EGA briefings
Indonesia

Don Stacks, Ph.D

Professor and Director of Public Relations Graduate Studies School of Communication
University of Miami
USA

Is Nugroho, MHRM

Vice President
Chandra Asri Petrochemical
Indonesia

Noke Kiroyan

Chief Consultant
Kiroyan Partners
Indonesia

Niruban Balachandran

Program Management
The World Bank
USA

Prof. dr. Ali Ghufron Mukti, M.Sc., Ph.D

Rector
Trisakti University
Indonesia

H.E. Rudiantara

Minister of Communication and Information Technology of the Republik Indonesia
Indonesia

Jeffri D. Putra

Head of Public Information Services and Digital Communication
Bank Indonesia
Indonesia

Ardi Sutedja

Chairman and Founder
Indonesia Cyber Security Forum
Indonesia

Meidyatama Suryodiningrat

President Director
LKBN Antara
Indonesia

Andrias Ekoyuwono

Marketing Director
Kumparan
Indonesia

Dr. Kurniawati

Senior Lecturer & Academic Coordinator
Faculty of Economics and Business, Trisakti University
Indonesia

Dr. Lavanya Wadgaonkar

Vice President, Regional Communications
Nissan Motor Asia Pacific

Alexander Christian

Digital Marketing Director
Modalku
Indonesia

Dr. M. Gunawan Alif

Chairman
CSR Society
Indonesia

Program

IPRS 2018 — Program.

08.30 – 09.40

Session

How Bank Indonesia Communicate under the Uncertainty Global Economy

Junanto Herdiawan – Director, Communication Department, Bank Indonesia


The Power of Big Data and the Reputation in Digital Era
Dr. Don Stacks
Dr. Timothy Coombs

Elizabeth Goenawan Ananto, Ph.D, FIPRA

09.40 – 10.00

Discussion

09.30 – 12.00

Research Forum

Transformasi Integrasi Marketing Communication di Era Digital

Dr. Prasetya Yoga Santoso
Dr. Novita Damayanti, M.Si
Radja Erland Hamzah, MI.Kom

‘Gratifikasi’ dalam Media Relations Dilihat dari Perspekstif Praktisi PR dan Wartawan
Dr. Novita Damayanti, M.Si
Cakra Rahardjo, M.Si

Corporate Social Responsibility (CSR) PT Sido Muncul, Tbk
Dr. Prasetya Yoga Santoso
Muminto Arif, M.Si

Evaluasi Media Relations melalui Journalist Audit
Syarifah Amelia, M.Si
Dr. Novita Damayanti, M.Si

What Instagram Actually Means for Hotel and Customer Relationship Today?
Nur Kholis, SS, MI.Kom

The Analysis of Effect of Transformational Leadership on Affective Commitment through Internal Communication and Job Satisfaction
Setio Priyono, MM

The Influence of Digital Media Innovation in Changing Behavior to Increase Public Donation
Dwi Kartika Ningsih, MM

Analysis of the Influence of Emotional Intelligence on Company Performance Mediated by Transformational Leadership and Internal Communication
Bayuparmadi, MM

Analyzing the Impact of Digital Technology on the Role Function Responsibility and KPI of Public Relations Practice
Elizabeth Goenawan Ananto, Ph.D, FIPRA

14.00 – 16.00

Workshop

The Power of Big Data : The Need for PR Research
Don Stacks, Ph.D – Professor Emeritus, University of Miami, USA
Elizabeth G. Ananto, Ph.D, FIPRA – Program Coordinator, MM Communication Trisakti University, Indonesia

Measuring the Impact of Digital Communication
Donald K. Wright, Ph.D – Harold Burson Professor, College of Communication, Boston University, USA
Erika Ananto, MM – Managing Director, EGA briefings, Indonesia

Building Trust through Effective Crisis Management
Timothy Coombs, Ph.D – Professor, Texas A&M University, USA
Is Nugroho, MHRM – Vice President, Chandra Asri Petrochemical, Indonesia

09.30 – 12.00

Welcoming Speech
Elizabeth Goenawan Ananto, Ph.D, FIPRA
Founder – International Public Relations Summit
Program Director – MM Communication, Trisakti University, Indonesia

Opening Speech
Shifting the Power of Strategic Communication in the Era of Digital Economy
Prof. dr. Ali Ghufron Mukti, Ph.D, FIPRA – Rector of Trisakti University, Indonesia

Keynote Speech
Advancing Asia Agenda in Changing Political, Economy, and Social Landscape
H.E. Rudiantara – Communication and Information Technology of the Republic of Indonesia
Roger Bolton – President, Arthur W. Page Society, USA

12.00 – 13.15

Lunch Break

13.15 – 15.00

Concurrent Session 1

International Public Affairs in the Era of Global Disruption
Niruban Balachandran, MPA – Program Management, The World Bank

Creating Global Harmony in the Era of Digital Disruption and its Impact on Government and International Relations
Jeffri D. Putra – Head of Public Information Services and Digital Communication, Bank Indonesia

Who is to Trust in the Era of Digital Disruption : The Role of Media
Meidyatama Suryodiningrat – President Director, LKBN Antara, Indonesia
Andrias Ekoyuwono – Marketing Director, Kumparan, Indonesia

Building Reputation and Trust through Public Engagement in Digital Era
Is Nugroho, MHRM – Vice President, Chandra Asri Petrochemical, Indonesia

Building Reputation and Trust through Public Engagement in Digital Era
Is Nugroho, MHRM – Vice President, Chandra Asri Petrochemical, Indonesia

15.00 – 16.30

Concurrent Session 2

The Changing of Global Economic Landscape : The Challenge of Human Capital Development
Dr. Kurniawati – Faculty of Economics and Business, Trisakti University, Indonesia
Troy Pantouw – Nissan Motor Indonesia

The Impact of Digital Revolution on Business : The Rising of Young Business Entrepreneurs
Alexander Christian – Digital Marketing Director, Modalku, Indonesia

Cyber Risk and Crisis Management : Ethics and Social Responsibility
Ardi Sutedja – Chairman and Founder, Indonesian Cyber Security Forum
Dr. M. Gunawan Alif – Chairman, CSR Society of Indonesia

09.00 – 10.45

Concurrent Session 3

The Power of Big Data : Mass Communication is Dead
Don Stacks, Ph.D – Professor Emeritus, University of Miami, USA

The Power of Big Data : Mass Communication is Dead
Don Stacks, Ph.D – Professor Emeritus, University of Miami, USA

The New Era for Corporate Communication Officer
Kate Dennis, M.Bus, BA (Org Comm), GCCM – Head of Corporate Communications, UTS Insearch, Australia

The New Era for Corporate Communication Officer
Kate Dennis, M.Bus, BA (Org Comm), GCCM – Head of Corporate Communications, UTS Insearch, Australia
Agung Laksamana, M.Sc – Chairman, Public Relations Association of Indonesia

10.45 – 12.00

Concurrent Session 4

Public Affairs in Digital Era
Noke Kiroyan – Chief Consultant, Kiroyan Partners, Indonesia
Donald K. Wright, Ph.D – Harold Burson Professor, College of Communication, Boston University, USA

Who is to Trust in the Era of Digital Disruption: The Role of Media
Mohammad Mirdal Akib – Executive Vice President Media Group, Indonesia

Artificial Intelligence in the Era of Digital Economy
Jean Vallin – Principal, Valin Strategic Communications, Canada

Profesionalism in Public Relations
Elizabeth Goenawan Ananto, Ph.D – Founding Director, EGA briefings, Indonesia

Public Relations and the Three Forces of Hyper-globalization
Dr. Takashi Inoue – Chairman and CEO Inoue Public Relations Inc. (IPR), Japan

12.00 – 13.30

Lunch Break

13.30 – 15.00

Plenary Session

Global Trends, Challenges and Opportunities

Roger Bolton – President, Arthur W. Page Society, USA

15.00 – 15.30

Closing Session

Summary of the Summit
Elizabeth Goenawan Ananto, Ph.D, FIPRA – Founding Director, EGA briefings, Indonesia

Gallery

IPRS 2018 — in pictures.

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