Shifting the Power of Strategic Communication in the Era of Digital Economy
4 – 6 November 2018
Conrad Bali
IPRS 2018 — Bali.
The final edition of the International PR Summit returned to Bali — and to Conrad Bali, the venue that also hosted the 2018 edition. The 2022 Summit examined value creation in the digital economy: how organizations communicate their contribution to stakeholders, and what the PR function must do to ensure that communication produces genuine trust rather than surface credibility. With the return of in-person gatherings after the virtual 2020 edition, the Summit also served as a reunion of a community that had been meeting online for two years.
Who spoke at IPRS 2018.
Christophe Ginisty
Digital Strategist and Reputation Management SpecialistFrance
Donald K. Wright, Ph.D
Harold Burson ProfessorCollege of Communication
Boston University
USA
Kate Dennis, M.Bus., BA (Org Comm), GCCM
Head of Corporate CommunicationsUTS Insearch
Australia
Agung Laksamana, M.Sc
ChairmanPublic Relations Association of Indonesia
Mohammad Mirdal Akib
Executive Vice PresidentMedia Group
Indonesia
Jean Vallin
PrincipalVallin Strategic Communications
Canada
Dr. Takashi Inoue
Chairman & CEOInoue Public Relations Inc. (IPR)
Japan
Erika Ananto, MM
Managing DirectorEGA briefings
Indonesia
David Donohue, FPRIA, MIPRA, AFAIM, CAICD
Managing DirectorQueensland Corporate Communication Network
Australia
Elizabeth Goenawan Ananto, Ph.D, FIPRA
Founding DirectorEGA briefings
Indonesia
Don Stacks, Ph.D
Professor and Director of Public Relations Graduate Studies School of CommunicationUniversity of Miami
USA
Is Nugroho, MHRM
Vice PresidentChandra Asri Petrochemical
Indonesia
Noke Kiroyan
Chief ConsultantKiroyan Partners
Indonesia
Niruban Balachandran
Program ManagementThe World Bank
USA
Prof. dr. Ali Ghufron Mukti, M.Sc., Ph.D
RectorTrisakti University
Indonesia
H.E. Rudiantara
Minister of Communication and Information Technology of the Republik IndonesiaIndonesia
Jeffri D. Putra
Head of Public Information Services and Digital CommunicationBank Indonesia
Indonesia
Ardi Sutedja
Chairman and FounderIndonesia Cyber Security Forum
Indonesia
Meidyatama Suryodiningrat
President DirectorLKBN Antara
Indonesia
Andrias Ekoyuwono
Marketing DirectorKumparan
Indonesia
Dr. Kurniawati
Senior Lecturer & Academic CoordinatorFaculty of Economics and Business, Trisakti University
Indonesia
Dr. Lavanya Wadgaonkar
Vice President, Regional CommunicationsNissan Motor Asia Pacific
Alexander Christian
Digital Marketing DirectorModalku
Indonesia
Dr. M. Gunawan Alif
ChairmanCSR Society
Indonesia
IPRS 2018 — Program.
08.30 – 09.40
Session
How Bank Indonesia Communicate under the Uncertainty Global Economy
Junanto Herdiawan – Director, Communication Department, Bank Indonesia
The Power of Big Data and the Reputation in Digital Era
Dr. Don Stacks
Dr. Timothy Coombs
Elizabeth Goenawan Ananto, Ph.D, FIPRA
09.40 – 10.00
Discussion
09.30 – 12.00
Research Forum
Transformasi Integrasi Marketing Communication di Era Digital
Dr. Prasetya Yoga Santoso
Dr. Novita Damayanti, M.Si
Radja Erland Hamzah, MI.Kom
‘Gratifikasi’ dalam Media Relations Dilihat dari Perspekstif Praktisi PR dan Wartawan
Dr. Novita Damayanti, M.Si
Cakra Rahardjo, M.Si
Corporate Social Responsibility (CSR) PT Sido Muncul, Tbk
Dr. Prasetya Yoga Santoso
Muminto Arif, M.Si
Evaluasi Media Relations melalui Journalist Audit
Syarifah Amelia, M.Si
Dr. Novita Damayanti, M.Si
What Instagram Actually Means for Hotel and Customer Relationship Today?
Nur Kholis, SS, MI.Kom
The Analysis of Effect of Transformational Leadership on Affective Commitment through Internal Communication and Job Satisfaction
Setio Priyono, MM
The Influence of Digital Media Innovation in Changing Behavior to Increase Public Donation
Dwi Kartika Ningsih, MM
Analysis of the Influence of Emotional Intelligence on Company Performance Mediated by Transformational Leadership and Internal Communication
Bayuparmadi, MM
Analyzing the Impact of Digital Technology on the Role Function Responsibility and KPI of Public Relations Practice
Elizabeth Goenawan Ananto, Ph.D, FIPRA
14.00 – 16.00
Workshop
The Power of Big Data : The Need for PR Research
Don Stacks, Ph.D – Professor Emeritus, University of Miami, USA
Elizabeth G. Ananto, Ph.D, FIPRA – Program Coordinator, MM Communication Trisakti University, Indonesia
Measuring the Impact of Digital Communication
Donald K. Wright, Ph.D – Harold Burson Professor, College of Communication, Boston University, USA
Erika Ananto, MM – Managing Director, EGA briefings, Indonesia
Building Trust through Effective Crisis Management
Timothy Coombs, Ph.D – Professor, Texas A&M University, USA
Is Nugroho, MHRM – Vice President, Chandra Asri Petrochemical, Indonesia
09.30 – 12.00
Welcoming Speech
Elizabeth Goenawan Ananto, Ph.D, FIPRA
Founder – International Public Relations Summit
Program Director – MM Communication, Trisakti University, Indonesia
Opening Speech
Shifting the Power of Strategic Communication in the Era of Digital Economy
Prof. dr. Ali Ghufron Mukti, Ph.D, FIPRA – Rector of Trisakti University, Indonesia
Keynote Speech
Advancing Asia Agenda in Changing Political, Economy, and Social Landscape
H.E. Rudiantara – Communication and Information Technology of the Republic of Indonesia
Roger Bolton – President, Arthur W. Page Society, USA
12.00 – 13.15
Lunch Break
13.15 – 15.00
Concurrent Session 1
International Public Affairs in the Era of Global Disruption
Niruban Balachandran, MPA – Program Management, The World Bank
Creating Global Harmony in the Era of Digital Disruption and its Impact on Government and International Relations
Jeffri D. Putra – Head of Public Information Services and Digital Communication, Bank Indonesia
Who is to Trust in the Era of Digital Disruption : The Role of Media
Meidyatama Suryodiningrat – President Director, LKBN Antara, Indonesia
Andrias Ekoyuwono – Marketing Director, Kumparan, Indonesia
Building Reputation and Trust through Public Engagement in Digital Era
Is Nugroho, MHRM – Vice President, Chandra Asri Petrochemical, Indonesia
Building Reputation and Trust through Public Engagement in Digital Era
Is Nugroho, MHRM – Vice President, Chandra Asri Petrochemical, Indonesia
15.00 – 16.30
Concurrent Session 2
The Changing of Global Economic Landscape : The Challenge of Human Capital Development
Dr. Kurniawati – Faculty of Economics and Business, Trisakti University, Indonesia
Troy Pantouw – Nissan Motor Indonesia
The Impact of Digital Revolution on Business : The Rising of Young Business Entrepreneurs
Alexander Christian – Digital Marketing Director, Modalku, Indonesia
Cyber Risk and Crisis Management : Ethics and Social Responsibility
Ardi Sutedja – Chairman and Founder, Indonesian Cyber Security Forum
Dr. M. Gunawan Alif – Chairman, CSR Society of Indonesia
09.00 – 10.45
Concurrent Session 3
The Power of Big Data : Mass Communication is Dead
Don Stacks, Ph.D – Professor Emeritus, University of Miami, USA
The Power of Big Data : Mass Communication is Dead
Don Stacks, Ph.D – Professor Emeritus, University of Miami, USA
The New Era for Corporate Communication Officer
Kate Dennis, M.Bus, BA (Org Comm), GCCM – Head of Corporate Communications, UTS Insearch, Australia
The New Era for Corporate Communication Officer
Kate Dennis, M.Bus, BA (Org Comm), GCCM – Head of Corporate Communications, UTS Insearch, Australia
Agung Laksamana, M.Sc – Chairman, Public Relations Association of Indonesia
10.45 – 12.00
Concurrent Session 4
Public Affairs in Digital Era
Noke Kiroyan – Chief Consultant, Kiroyan Partners, Indonesia
Donald K. Wright, Ph.D – Harold Burson Professor, College of Communication, Boston University, USA
Who is to Trust in the Era of Digital Disruption: The Role of Media
Mohammad Mirdal Akib – Executive Vice President Media Group, Indonesia
Artificial Intelligence in the Era of Digital Economy
Jean Vallin – Principal, Valin Strategic Communications, Canada
Profesionalism in Public Relations
Elizabeth Goenawan Ananto, Ph.D – Founding Director, EGA briefings, Indonesia
Public Relations and the Three Forces of Hyper-globalization
Dr. Takashi Inoue – Chairman and CEO Inoue Public Relations Inc. (IPR), Japan
12.00 – 13.30
Lunch Break
13.30 – 15.00
Plenary Session
Global Trends, Challenges and Opportunities
Roger Bolton – President, Arthur W. Page Society, USA
15.00 – 15.30
Closing Session
Summary of the Summit
Elizabeth Goenawan Ananto, Ph.D, FIPRA – Founding Director, EGA briefings, Indonesia