The Changing Landscape of Corporate Communications

Welcoming Speech
Project Officer: Elizabeth Goenawan Ananto, Ph.D, FIPRA
Endorsers: Teddy Kharsadi, MIPRA (IPRA Indonesia), Rusli SImanjuntak (PERHUMAS), Dr. Ahmad Fuad Afdhal (APPRI), Dr. Rudy Haryanto (Dewan Perguruan Periklanan)

Opening Speech
Prof. Dr. Thoby Mutis – Director of Graduate Study, Trisakti University

Positioning Communications in the era of Public Transparency
Keynote: Minister of Communication & Information Technology

Communication Industry – Changing Paradigm
Moderator: Ahmad Fuad Afdhal – Chairman Indonesia Public Relations Companies ( APPRI)

Media Dynamics in Establishing Character Building
Djadjat Sudradjat – Deputy News Director, Media Indonesia
The Challenges and Trends in Communication Industry
Dr. Ishadi SK – President Director, Trans TV
The Dilemma of Ethics and Professionalism in Public Communication
Ade Armando – Universitas Indonesia

Lunch Break

Presentation from Prestasi Junior Indonesia

The Challenges of Corporate Communication Today
Moderator: Miranty Abidin – President Director, Fortune PR

Synergizing Human Resource, Marketing & Communication in Business Strategy
Hermien R. Sarengat – President Director, General Electric
Challenges of Multinational Companies in A Changing Environment
Maman Budiman – Vice President Public Affairs, ExxonMobil Oil Indonesia
Empowering the Role of PR Organization – National & Internationally
Rusli Simanjuntak – Chairman, PERHUMAS
Teddy Kharsadi, MIPRA – IPRA National Chair, Indonesia

Discussion – 2nd Session

New Strategy, Tools and Techniques
Moderator: Dr. Gunawan Alif – Editor in Chief, CAKRAM

Re-inventing Synergy with NGOs
Husna Zahir – Chairman, Yayasan Lembaga Konsumen Indonesia (YLKI)
Re-inventing Media, Publicity and Advertising Placement
Dr. Rudy Haryanto – Chairman, Dewan Perguruan Periklanan (DPP)
Re-inventing Media Relations in Aticipating Public Scrutiny
Tarman Azzam – Chairman Association of Indonesian Journalist (PWI)

Discussion – 3rd Session

Managing Corporate Communications Challenges & Opportunities
Moderator: Arif Budisusilo – Deputy Chief Editor, Bisnis Indonesia

Learning from Airlines Crisis
Pujobroto – Vice President Corporate Communication, Garuda Indonesia
Learning from Banking Industry
Ditta Amahorseya – Corporate Affairs Head Indonesia, CITIGroup
Learning from Hospitality Industry
Sapta Nirwandar – Secretary General, Department of Tourism & Culture
E-learning in Establishing Human Capital Investment
Dr. Hasmand Zusi, M.Sc – Acting Director, MM Trisakti University
Public Perception on Communications – Gold Paper PR Indonesia
Elizabeth Goenawan Ananto, Ph.D, FIPRA – MM Communication Trisakti University

Discussion – 1st Session

Lunch Break

Marketing Communications for 2007 and beyond
Moderator: Hifni Alifahmi – President Director, Sensor Marketing Communication

Corporate & Product Branding, which comes first?
Imron Zuhri – President Director, [ki] Communication
Integrated Marketing Communication – Concept & Application
Silih Agung Wasesa – Managing Director, Asia PR
Corporate Social Responsibility – Its Dynamic in Practice
Rudy Fajar – President Director, PT Riau Andalan Pulp and Paper
Evaluating Communication Effectiveness to Organization
Chadd McLisky – CEO, Indo Pacific Edelman

Discussion – 2nd Session

Opening Remark

Challenges and Trends in Communication Careers
Moderator: Elizabeth Goenawan Ananro, Ph.D, FIPRA

Carrers in Communication – Challenges and Trends
Fauzi Syuaib, FISIP Universitas Indonesia
Working Requirements in Getting a Proper Employment
Is Nugroho – General Manager Human Resource, PT Chandra Asri
Internship – to what extent it is effective?
Public Relations Specialist, PT Pertamina (Persero)

Discussion – 1st Session

Lunch Break

The Trend of Communication Development – Theory and Practice
Moderator: Erika Ananto, IPRASM – MM Communication, Trisakti University

Mengembangkan Perspektif Etis dalam Tataran Praktis Ilmu Komunikasi
Anwar Riksono – FISIP Universitas Atmajaya Yogyakarta
Corporate Social Resposibility – Masihkah Menjadi Alat Komunikasi?
Mira Putri Wardhani – FISIP Universitas Kristen Petra
Kerjasama Public Relations dan Pers dalam Melakukan Komunikasi Publik
Windy Hayu, FISIP Universitas Jayabaya
Breakthrough in CommunicationL an Auto Critic
Yanto Mulyana, FIKOM Universitas Padjadjaran
Membentang Kesadaran Pentingnya ber”Nama Baik”
Yulita Dewi – STIKOM The London School of Public Relations

Coffee Break

Debate Competition – Semi Final and Final

Challenging the Gap between Academic & Practical Application of Public Relations

Opening Remark – Highlight of PR Week 2007
Organizing Committee

Strategic Role of Public Relations in Management Perspective
Elizabeth Goenawan Ananto, Ph.D, FIPRA – Coordinator of MM Communication, Trisakti University
The Changing Landscape of Corporate Communications
Parni Hadi – Director, Radio Republik Indonesia

Music and Doorprize

The Trends of Communications Development – Theory and Practice
Student Forum – Best Presenter

Challenging the Gab between Academic & Practical Application of Public Relations
Debate Competition – Grand Final (Public Speaking)

Music and Doorprize

Global Reputation through Excellent Public Relations Programs
IPRA Indonesia Award

Appreciation to Sponsors & Partners

Dinner & Networking

PT Riau Andalan Pulp & Paper – ExxonMobil Oil Indonesia Inc. – PT Pertamina (Persero) – Prestasi Junior Indonesia – Nice Shots (Digital Photo Studio) – Perhimpunan Hubungan Masyarakat (Perhumas) – Harian Bisnis Indonesia – Majalah B&B – Harian Jurnal Indonesia – MM Communication – IPRA Indonesia (by Pacto Convex)

Personal Branding through Team Building – Establishing Personal Branding through Effective Communication
Speaker and Resource Person:
– Andreas Putra
– Djaka Winarso
– Vera Simanjuntak
– Teddy Kharsadi, MIPRA
– Elizabeth Goenawan Ananto, FIPRA