Surfing Professionalism, Credibility and Accountability

WELCOME SPEECH
Elizabeth Goenawan Ananto, Ph.D
IPRA President Elect
Project Director, Public Relations Week Indonesia

Halim Mahfudz
Vice President, PERHUMAS

Dr. A. Fuad Afdhal
Chairman APPRI
National Chair, IPRA Indonesia

KEYNOTE SPEECH
The Challenge of Professionalism, Credibility and Accountability in Public Relations Practice
Roger Hayes
IPRA Past President
Senior Counselor, APCO Worldwide

How Change in Communication impact the Bottom Line of Organization
Noke Kiroyan
Managing Partner, Kiroyan Partners

Measuring the Values of Communication Program – a Global Perspective
Dr. Don W. Stacks
IPRA Board Member
Professor of Mass Communication, Miami University – USA 

Positioning PR Indonesia – a Comparative Study and a Lesson from East and West
Elizabeth Goenawan Ananto, Ph.D
IPRA President Elect
Coordinator, MM Communication Trisakti University

Lunch Break

LUNCHEON SPEECH
Wianda Pusponegoro
Media Manager, PT Pertamina (Persero)

Quality in Public Relations – How to Get Credibility
Moderator: Lahyanto Nanie – Bisnis Indonesia

Getting a seat at Decision Making Table
Parni Hadi
Director, Radio Republik Indonesia

The Dilemma of Getting Credibility
Hendrasmo
Director, Citra Publik Indonesia

Orchestrating Corporate Branding: Creating Credibility and Accountability
Moderator: Elprisdat Zen – EE Communication

Merger and Acquisition: Public Relations Critical Role
Christiana Damanik
Senior Consultant Trillion Communication

Investor Relations How It Works
Prof. Dr. Adler Haymans Manurung
Director Fund Management, PT Nikko Securities Indonesia

RESEARCH REPORT
Moderator: Ir. Djaka Winarso, M.Si – President Director, PT Socio Komunikasi Indonesia

The Influence of Corporate and Celebrity Endorser Credibility on Consumer Attitudes and Purchase Intention of Yamaha Mio
F. Yusriyanti R.
MM Communication Universitas Trisakti

Restoring A Bank Image – A Case Study of Indonesia’s BNI
Rizky Wisnoentoro
STIKOM The London School of Public Relations

Mass Media and Cultural Change
Dr. Drs. Dominikus Tulasi, MM
Universitas Bina Nusantara

The Effect of Corporate Reputation, Newspaper Credibility and Publicity toward Public Public Acceptance in Corporate Social Responsibility Activities
RR. Soraya Hasjim
MM Communication Universitas Trisakti

Communicating CSR: A Fundamental Challenge
Dyah Pitaloka, S.H, M.A
Universitas Diponegoro

Indonesian Customs Image: The Media, Internal and Industry’s Perceptions of Its Role as a Trade Facilitator.
Case Study: Directorate Customs Facilities – Directorate General of Customs and Excise
Maulana Ichsan
STIKOM The London School of Public Relations

Public Relations and Public Diplomacy – Collaboration, IPRA Gold Paper 17
Moderator:
Aselina Trihastuti – Director @PR Consultant
Roger Hayes, IPRA Past President – Senior Counselor, APCO Worldwide

Universal Standard of Performance in Public Relations Practice: IPRA Diploma
Moderator:
Elizabeth Goenawan Ananto, Ph.D, IPRA President-Elect – MM Communication Trisakti University
Dr. Don W. Stacks, IPRA Board Member – Professor of Mass Communication, Miami University – USA 

Lunch Break

The Role of PR in Creating a Corporate Culture that turns Failure into Success
Indira Abidin – Managing Director, Fortune PR

Beauty and Sadness of Barbie: A Case of Corporate Crisis at Mattel
EE Chang, Ph.D. – Professor, Shih Hsin University, Taiwan

New Media: Friends or Foe?
Budi Putra – Chief Executive Officer, Asia Blogging Network

The Changing Landscape of Public Relations
Elizabeth Goenawan Ananto, Ph.D. – MM Communication Trisakti University

A Synergy between Human Resource, Marketing and Public Relations
Aselina Trihastuti – MM Communication Trisakti University

How Do You Value Your Work in Public Relations?
Imron Zuhri – Senior Partner [ki] communication

Lunch Break

CAMPAIGN COMPETITION
Communication Challenges for 2010 and Beyond – Academic, Practical and Media Perspectives

Universitas Atma Jaya Yogyakarta
Kleopas Danang, Ursula Octaviani, Fredeswinda Sukma Dwi Jayanti
Universitas Padjadjaran
Mayya Elfajri, Ryan Edwin Pratama, Vita Permatasari
Universitas Indonesia
Erwin Fajrin, Ibnu Adiwena, Jessica Hutting

INTERACTIVE DISCUSSION

Public Relations and Media Dynamics
Dr. M. Gunawan Alif, MA – Country Representative, New York Festivals
Public Relations Requirements for Success
Vera Simanjuntak, MSi – MM Communication Trisakti University
Public Relations for Early Entry
Djaka Winarso, MSi – President Director, PT Socio Komunikasi Indonesia
Corporate Social Responsibility
Ridwan Nyak Baik, MIPRA – CSR Specialist, PT Pertamina (Persero)
Planning Public Relations Career
Teddy Kharsadi, MBA, MIPRA – President Director, Pasarinfo.com

Student Networking

Highlight of PR Week 2009
Erika Ananto – Head of Organizing Committee, Public Relations Week Indonesia

Campaign Competition
Winner:
Universitas Padjadjaran
Universitas Indonesia
Universitas Atmajaya Yogyakarta

Closing Remarks
Elizabeth Goenawan Ananto, Ph.D, FIPRA – Project Director, Public Relations Week Indonesia
Dr. Don Stacks – IPRA Board Member

Light Music and Networking

Field Trip to PT Japfa Santori Indonesia, Tangerang