Positioning Public Relations in Corporate Strategy

LECTURE
Opening Remarks
Erika Ananto – Program Development, EGA briefings

Positioning Public Relations in Educational Perspectives
Elizabeth Goenawan Ananto, Ph.D, FIPRA – IPRA President 2010

Challenges of PRO – Professional Perspectives
Maria Sidabutar – Director, Burson Marsteller Indonesia

Working with Public Relations – Media Perspectives
Gabriel Mahal – Chief Editor, Majalah B & B

Discussion

Lunch Break

INTERACTIVE DISCUSSION
IMC in Public Relations
Dr. M. Gunawan Alif, MIPRA – Country Director, New York Festival

Media Role in Public Relations
Arif Budisusilo – Chief Editor, Bisnis Indonesia

PR and Human Resource in Practice
Is Nugroho, MHRM, MIPRA – VP HR & Support, Kangean Energy Indonesia, Ltd

Public Relations Career Development
Ricardo Indra, MIPRA – GM Communication Content & Programme Management, Telkomsel

WELCOME SPEECH
Elizabeth Goenawan Ananto, Ph.D, FIPRA – Founder, PR Week Indonesia

OPENING SPEECH
Muslim Basya, MIPRA – President, PERHUMAS

KEYNOTE SPEECH
Changing the Mindset of Public Relations
Noke Kiroyan, MIPRA – Managing Partner, Kiroyan Partners

PRESS CONFERENCE
Narasumber:
Noke Kiroyan, MIPRA
Anang Rizkani Noor, MIPRA
Elizabeth Goenawan Ananto, PhD, FIPRA

Media:
Majalah B&B
Majalah MIX
Bisnis Indonesia
Cita CInta
RRI
Antara
CTV Banten
Lite FM
mediaindonesia.com

Positioning Public Relations in Corporate Strategy
Anang Rizkani Noor, MIPRA – Corporate Secretary, PT Petrosea Tbk.

Institutionalizing Public Relations
Elizabeth Goenawan Ananto, Ph.D, FIPRA – IPRA President 2010

Question and Answer

Lunch Break

PUBLIC RELATIONS IN REAL PRACTICE
Moderator: Aselina Trihastuti, MIPRA

Public Relations in Multi-cultural Society
Dr. Mona Laila Ganiem, MS – Ikatan Sarjana Komunikasi Indonesia

The Role of Public Relations in Conflict Resolution – case study 
Is Nugroho, MHRM, MIPRA – VP HR & Support, Kangean Energy Indonesia, Ltd

PUBLIC RELATIONS AS REPUTATION MANAGEMENT FUNCTION
Moderator: Djaka Winarso, MIPRA

Public Relations Challenges in Restoring Trust – Legal
Gabriel Mahal – Chief Editor, Majalah B & B 

Public Relations Challenges in Restoring Trust – Media
Dr. Indrawadi Tamin – Dean, Faculty of Communication, Universitas Indonusa Esa Unggul

In-house PR: Make the Most Effective Internal Assets
Anang Rizkani Noor, MIPRA – Corporate Secretary, PT Petrosea Tbk.

From Practice to Professional PR – How and What to Change
Mark Winkel – Principal Consultant, Prisma Public Relations

Lunch Break

The Empowerment of Social Media
Erik Tapan – Senior Manager, PT Kalbe Farma Tbk

The Economic Values of Public Relations
Elizabeth Goenawan Ananto, Ph.D, FIPRA – MM Communication Trisakti

RESEARCH REPORT

Public Relations Research, Overview
Elizabeth Goenawan Ananto, Ph.D, FIPRA – MM Komunikasi – Universitas Trisakti, Jakarta

Public Relations Profession – Student’s Perception
A case study in Public Relations Students at Yogyakarta
Twediana Budi Hapsari – Universitas Muhammadiyah, Yogyakarta

Lunch Break

Content Analysis of Marketing Public Relations and Corporate Public Relations Activities on the Web of 10^th Best Indonesian Companies 2010 According to The Forbes Global
Marsefio Sevyone Luhukay, S.Sos, M.Si – Petra Christian University, Surabaya

The Dynamic of Corporate External Communication in Its Relations with Indonesian Government
Dorien Kartikawangi – Universitas Katolik Atmajaya, Jakarta