Public Relations in on the move to drive Social Change
19 – 21 July 2011
Hotel Nikko Jakarta
PR Week 2011.
Public Relations Week Indonesia is a ten-year campaign designed to enhance public relations function in establishing harmony and public trust for individuals, institutions, private and government officials, academics, and media in a more growing democratic society.
Who spoke at PRWeek2011.
Don W. Stacks, Ph.D
Associate Dean of Faculty Support & Creative SupportSchool of Communication
University of Miami, USA
Troy Pantouw, MA
Corporate Communication DirectorDanone Aqua
Mochamad Harun
VP Corporate CommunicationPT Pertamina (Persero)
Arie Nauvel
Senior Manager External RelationsSantos Oil and Gas
Rinaldi Rustam, SE, ME
Head of DepartmentFE Universitas Trisakti
Denny Kailimang, SH, MH
Advisory BoardPartai Demokrat
Dr. Tulus Tambunan
Center for Industry, SME & Business Competition StudiesTrisakti University
Prof. Dr. Adrianus Meliala
Universitas IndonesiaDjaka Winarso, MSi, MIPRA
DirectorSocio Komunikasi Indonesia
Dra. Yanti Sugarda, MA
DirectorPolling Centre
Elizabeth Goenawan Ananto, Ph.D, FIPRA
MM CommunicationTrisakti University
Arif Budisusilo, MM
Chief EditorBisnis Indonesia
Ricardo Indra, M.Si, MIPRA
General ManagerCommunication and Content
Telkomsel
Nanda Ivens
Digital DirectorIndoPacific Edelman
Is Nugroho, MHRM, MIPRA
VP Human Resource & AdministrationKangean Energy Indonesia, Ltd.
Dr. Elvinaro Ardianto, M.Si
Padjajaran University, BandungDr. Dorien Kartikawangi
Atma Jaya Catholic University JakartaDr. Hifni Alifahmi
Universitas Indonesia, JakartaDr. M. Gunawan Alif
Country DirectorNew York Festival
I Gusti Ngurah Putra, MA
Gadjah Mada University, YogyakartaIrmulan Sati T., SH, M.Si
Mercu Buana University, JakartaErika Ananto
Program DevelopmentEGA briefings
PRWeek2011 — Program.
08.00 – 12.25
LECTURE
Opening
Erika Ananto – Program Development, EGA briefings
Lecture
Public Relations is the Agent of Social Change
Elizabeth Goenawan Ananto, Ph.D, FIPRA
Building Network through Personal Communication
Widya Granita – Manager Strategic Communication, Telkomsel
Social Media as Public Sphere to accelarate Social Change
Nanda Ivens – Digital Director, IndoPacific Edelman
Campaign Competition
Universitas Al Azhar
The Usage of Pidgin Language will diminish ”Bahasa Indonesia”
Universitas Padjadjaran
Facing Global Issues in Indonesia
Universitas Gadjah Mada
Saya Bangga Berbahasa Indonesia
12.30 – 13.30
Lunch Break
13.30 – 17.00
INTERACTIVE DISCUSSION
Challenges in Public Affairs
Djaka Winarso, Msi, MIPRA – Director, Socio Komunikasi
Public Relations Perspectives Careers
Is Nugroho, MHRM, MIPRA – VP HR & Administration, Kangean Energy Indonesia, Ltd.
A Practical Road to Professionalism
Vera Sumarlin, M.Si – MM Communication, Trisakti University
Closing & Networking
09.00 – 12.00
RESEARCH REPORT
Metode Penelitian untuk Public Relations: Kuantitatif dan Kualitatif
Dr. Elvinaro Ardianto, MSi – Universitas Padjadjaran, Bandung
The Role of Communication Organizational Change
Dr. Dorien Kartikawangi – Universitas Katolik Atma Jaya, Jakarta
Dinamika Media Frame Building
Dr. Hifni Alifahmi – Universitas Indonesia, Jakarta
12.00 – 13.00
Lunch Break
13.00 – 16.00
Perception Gap Analysis on Media Relations Practices in Indonesia
Arif Budisusilo, MM – MM Komunikasi Trisakti, Jakarta
Exploring the use of Internet for Symmetrical Communication
I Gusti Ngurah Putra, MA – Universitas Gadjah Mada, Yogyakarta
Indikator Pembentukan Reputasi Perguruan Tinggi
Irmulan Sati T., SH, M.Si – Universitas Mercu Buana, Jakarta
10.00 – 12.00
OPENING
Elizabeth Goenawan Ananto, Ph.D, FIPRA – Founder, PR Week Indonesia
KEYNOTE SPEECH
Information Transparency as a Competitive Advantage in Gaining Public Support
Don Stacks, Ph.D – School of Communication, University of Miami, USA
PLENARY
Moderator: Troy Pantouw, MA, MIPRA – Corporate Communication Director, Danone Aqua
Communication as a Strategic Imperative to drive Public Engagement, Transparency & Trust
Mochamad Harun – VP Corporate Communication, PT Pertamina (Persero)
The Impact of Social Media in Changing Public Behaviour
Arie Nauvel – Senior Manager External Relations, Santos Oil and Gas
Question & Answer
Conclusion and Closing
Troy Pantouw, MA, MIPRA – Corporate Communication Director, Danone Aqua
12.00 – 13.00
Lunch Break
13.00 -14.30
PANEL OF EXPERT 1
Moderator: Rinaldi Rustam, SE, MM – Head of Department, FE Universitas Trisakti
The Changing Landscape of Indonesian: Politics
Denny Kailimang, SH, MH – Advisory Board, Partai Demokrat
The Changing Landscape of Indonesian: Macro and Micro Economy
Dr. Tulus Tambunan – Center for Industry, SME and Business Competition Studies, Trisakti University
The Changing Landscape of Indonesian: Laws and Ethics
Prof. Dr. Adrianus Meliala – Universitas Indonesia
Question and Answer
14.30 – 17.00
PANEL OF EXPERT 2
Moderator: Djaka Winarso, MSi – Director, Socio Komunikasi
The Changing Landscape of Indonesian: Consumer Behavior
Yanti Sugarda, MA – Director, Polling Center
The Changing Landscape of Indonesian: Public Relations
Elizabeth Goenawan Ananto, Ph.D, FIPRA – MM Communication, Trisakti University
The Changing Landscape of Indonesian: Media
Arif Budisusilo, MM – Chief Editor, Bisnis Indonesia
Question and Answer
10.00 – 16.00
Section A
Re-Vitalizing Public Relations Management in Organization
Elizabeth Goenawan Ananto, Ph.D, FIPRA – MM Communication, Trisakti University
Section B
Public Relations Research, Measurement and Evaluation
Don W. Stacks, Ph.D – Associate Dean for Faculty Support & Creative Support, School of Communication, University of Miami, USA
Summary & Closing