Empowering Public Relations:
Advancing the Professionals and the Profession
22 – 24 May 2012
Trisakti Mega Kuningan Campus
PR Week 2012.
Public Relations Week Indonesia is a ten-year campaign designed to enhance public relations function in establishing harmony and public trust for individuals, institutions, private and government officials, academics, and media in a more growing democratic society.
Who spoke at PRWeek2012.
Elizabeth Goenawan Ananto, Ph.D, FIPRA
MM CommunicationTrisakti University
Dr. Indrawadi Tamin, M.Sc
Dean, Faculty of CommunicationIndonusa Esa Unggul University
Ricardo Indra, M.Si
GM Corporate CommunicationTelkomsel
Vera Sumarlin, M.PSi
MM CommunicationTrisakti University
Drs. Is Nugroho, MHRM, MIPRA
HR Senior ManagerKangean Energy
Arif Budisusilo, MM
Chief EditorBisnis Indonesia
PRWeek2012 — Program.
09.00 – 12.00
WELCOMING ADDRESS
EGA briefings
OPENING SESSION
Exploring the theme of PR Week 2012, Advancing the Professionals and the Profession
MM Communication, Trisakti University
PANEL DISCUSSION
How Media People Perceive this Profession
The role of Campus in developing the Professionals
Padjadjaran University
The current status of organization in advancing the PRO
PERHUMAS
The CEO expectation on PRO – Professional Requirements
12.00 – 13.30
Lunch Break
13.30 – 17.00
WORKSHOP
A – Empowering PR in Organization – a Synergy of Management Function
B –
09.00 – 12.00
Global Implication of Excellence theory on PR Education
MM Communication, Trisakti University
Presentation from Campus – Review of Curriculum
Faculty of Business Adm. and Communication – Unika Atmajaya
FIKOM – Universitas Mercu Buana
Interstudi
12.00 13.30
Lunch Break
13.30 – 16.00
Presentation from Campus – Review of Curriculum
FIKOM – Universitas Padjadjaran
FISIP – Universitas Atmajaya Yogyakarta
FIKOM – Universitas Kristen Petra
MM Communication – Trisakti University
Summary & Closing
09.00 – 12.00
Developing the Mind of a Strategist!
Elizabeth Goenawan Ananto, Ph.D, FIPRA – MM Communication – Trisakti University
Ethics and Professionalism in Practice
Dr. Indrawadi Tamin, M.Sc – Dean, Faculty of Communication – Indonusa Esa Unggul University
Establishing Career in Communication
Ricardo Indra, M.Si – GM Corporate Communication – Telkomsel
12.00 – 13.30
Lunch Break
13.30 – 16.00
Interactive Discussion
Public Relations: from Technical to Managerial
Elizabeth Goenawan Ananto, Ph.D, FIPRA – MM Communication, Trisakti University
Developing Personal Credibility through Communication
Vera Sumarlin, M.PSi – MM Communication – Trisakti University
The Synergy of PR in Organizational Management Function
Drs. Is Nugroho, MHRM, MIPRA – HR Senior Manager – Kangean Energy
The Dynamic of Social Media in Communication Practice
Arif Budisusilo, MM – Chief Editor – Bisnis Indonesia
Summary & Closing