Elizabeth Goenawan Ananto
35+ years in PR.
50+ years in teaching.
One direction.
Elizabeth Goenawan Ananto — known as EGA — is the Founding Director of EGA Briefings, a public relations consultancy and education institution based in Jakarta that she established in 2001. Her career spans nearly five decades in teaching and more than thirty-five years in professional practice, dedicated consistently to positioning public relations not as a technical function but as a strategic management discipline that sustains organizational reputation and continuity.
Elizabeth’s consultancy work covers communication research and audit, internal communication consultancy, strategic communication planning, and coaching and training for senior executives — with advisory experience across organizations in the public and private sectors, from state-owned enterprises and government ministries to multinational companies and professional associations.
All of her work is grounded in two frameworks: RPCE (Research → Planning → Communication → Evaluation) and the Seven Steps of Change (Awareness → Knowledge → Understanding → Perception → Belief → Attitude → Behavior). Both are the foundation of EGA Briefings’ approach to organizational transformation.
“For three decades in global and national roles, I have focused on positioning communication — from a mere support function — into a strategic discipline that builds trust, aligns stakeholders, and drives long-term organizational value.”
— ELIZABETH GOENAWAN ANANTO
A career shaped by the international PR community — and one that shaped it in return.
Elizabeth has been a member of the International Public Relations Association (IPRA) since 1993. Over more than three decades, she has served as Council Member, Board Member for Asia-Pacific, and President of IPRA in 2010. In recognition of her contributions, IPRA awarded her the title of Fellow — FIPRA — the highest individual honor the association bestows.
Since 2019, Elizabeth has been a member of the Arthur W. Page Society, the global association for senior public relations and corporate communication executives. In 2024, she was appointed National Chair for APAC–Indonesia. Since 2018, she has served on the Advisory Committee of the International PR Research Conference (IPRRC).
Member, International Public Relations Association (IPRA)
Council Member, IPRA
Board Member for Asia-Pacific, IPRA
President, IPRA
Fellow of International Public Relations Association
Advisory Committee, International PR Research Conference (IPPRC)
Member, Arthur W. Page Society
Board of Trustee, Perhumas Indonesia
National Chair APAC-Indonesia, Page Society
Fifty years of teaching.
Elizabeth joined the Faculty of Economics at Universitas Trisakti in 1978 as a lecturer. She taught there for forty-three years, until 2021. In that time, she also served as Head of Public Relations at the university from 1990 to 1994.
Her doctoral research at Northern University of Malaysia — in Business Management, a deliberate choice to ground her work in a management discipline rather than communication theory — produced more than a thesis. It gave rise to the MM Communication program at Universitas Trisakti, which Elizabeth directed from 2005 to 2021. For sixteen years, the curriculum was delivered, tested, and refined in a formal academic environment.
The work she built through that program is now the foundation of EGA briefings Academy — its professional application, delivered directly to communication practitioners in the context of organizational management across Indonesia.
Dra. (S1) in English Literature — Universitas Padjadjaran
MM in Marketing — Institut Pendidikan Wiraswasta Indonesia, Jakarta
Ph.D in Business Management — Northern University of Malaysia
Two decades of building the field.
Elizabeth has led a sustained series of educational initiatives in Indonesia’s public relations community — each one designed to strengthen the profession’s standing and build the strategic thinking of practitioners across organizations.
PR Week Indonesia
A decade-long annual educational campaign to strengthen the public relations function across Indonesia’s private sector, public institutions, and government. Established and led by Elizabeth from its founding year.
International PR Summit
A biennial strategic forum bringing together PR practitioners, academics, and communication executives from across the world. Since 2005, EGA Briefings facilitated the participation of more than thirty international experts — practitioners, consultants, and academics — in Indonesia’s public relations education landscape.
Indonesia PR Research Forum
A platform founded to connect academics and PR practitioners around research as the foundation of professional development. Inspires and facilitates collaboration between theory and practice.
Diskusi PR bersama EGA
An ongoing discussion forum examining the concepts, application, and practical realities of public relations. Designed to build strategic thinking among professionals from across organizational backgrounds.
EGA briefings Annual Conference
An executive-level conference focused on corporate communication leadership, the strategic position of Chief Communication Officers, and the role of communication in organizational transformation. Selective — participation by invitation or reviewed request.
Four affiliations.
One consistent direction.
International Public Relations Association (IPRA)
Member since 1993 · Fellow of IPRA
Arthur W. Page Society
Member (2019–present) · National Chair APAC–Indonesia (2024–present)
International PR Research Conference (IPRRC)
Advisory Committee (2018–present)
Perhumas Indonesia
Member · Board of Trustee (2023–2025)
Where Elizabeth works today.
Elizabeth remains active across advisory work, education, and institution-building. Her current engagements reflect the full range of her practice.
Hello EGA!
Hello EGA! is Elizabeth’s direct advisory engagement — a private, one-on-one session designed for senior leaders facing communication challenges at the organizational level. Each session is built around the specific situation the leader brings: not a consultancy report, not a workshop, but a focused thinking session that helps the leader find clarity.
Available through inquiry to EGA briefings. A core benefit of Executive Membership and available on selective request.
About Hello EGA!
EGA briefings Academy
As the curriculum anchor of EGA briefings Academy, Elizabeth leads the development of learning content for communication professionals across Indonesia. The Academy delivers the core professional learning from the curriculum that emerged from her doctoral research and was tested in a formal academic environment for sixteen years — now available directly to practitioners.
Explore the Academy
Redefining Trust
The EGA briefings Annual Conference 2026 takes place on 9–10 September in Jakarta. Theme: “Redefining Trust: Communication Leadership in a Changing World.” Selective — participation by invitation or reviewed request. Designed for Chief Communication Officers and senior communication executives.
About the Conference
For more than thirty-five years in professional practice and nearly five decades in teaching — beginning in English and Business Communication before dedicating her later career to the strategic positioning of public relations — Elizabeth Goenawan Ananto has contributed consistently to the development of the profession in Indonesia and internationally. Her work extends beyond practice — into institution-building, curriculum development, and the creation of platforms that continue to function long after each direct engagement ends.
Through EGA briefings, EGA briefings Academy, and the educational initiatives she has led, her intellectual and professional legacy is designed to remain relevant — across one generation of communication practitioners and into the next. Her commitment to strengthening communication as a strategic management function remains the foundation of every piece of work, every program, and every engagement she leads today.