Ten years, ten editions. One consistent aim.
Public Relations Week Indonesia was a decade-long educational campaign designed to strengthen public relations as a strategic function — building harmony and public trust across Indonesia’s institutions, private and government sectors, academia, and media. It ran annually from 2005 to 2014.
Editions
2005 – 2014
Consecutive years
Annual Campaign
locations
Jakarta · Yogyakarta
concluded
after ten annual editions
EGA briefings’ earliest sustained PR education campaign.
Public Relations Week Indonesia began in 2005, the year after Elizabeth Goenawan Ananto completed her Ph.D in Business Management — a deliberate step to ground the campaign’s thinking in management discipline rather than communication theory alone.
Unlike EGA briefings’ later international programming, PR Week Indonesia was a domestic, annual commitment. Ten consecutive editions, each built around a theme that responded to where the profession stood that year — from corporate social responsibility and reputation-building in its early years, through professionalism and accountability, to positioning PR within corporate strategy, and finally risk, issue, and crisis management as the campaign closed out its final edition in 2014.
The campaign ran across six locations in two cities — largely Jakarta, with its final edition hosted in Yogyakarta — reflecting a decade of continuous, hands-on relationship-building with Indonesia’s PR and communication community.
The complete PR Week Indonesia archive.
Every edition of PR Week Indonesia, from the inaugural program in Jakarta in 2005 through its final edition in Yogyakarta in 2014. Each sub-page holds the record for that year — theme, dates, and venue.
Advancing Asia’s Agenda in Global Market Era
3 November 2014
Sheraton Mustika Yogyakarta Resort and Spa
Securing Reputation through Strategic Communication, Risk, Issue and Crisis Management
8–9 October 2013
Gran Melia Hotel Jakarta
Empowering Public Relations: Advancing the Professionals and the Profession
23–24 May 2012
Trisakti Mega Kuningan Campus, Jakarta
Public Relations is on the Move to Drive Social Change
19–21 July 2011
Hotel Nikko Jakarta
Positioning Public Relations in Corporate Strategy
18–20 May 2010
Hotel Nikko Jakarta
Surfing Professionalism, Credibility and Accountability
27–28 May 2009
Hotel Nikko Jakarta
Turning Cost into Investment through Strategic Corporate Citizenship and Responsible Corporation
27–29 May 2008
Hotel Nikko Jakarta
The Changing Landscape of Corporate Communication
29 May – 5 June 2007
Crowne Plaza Hotel Jakarta
Strive for Excellence in Communication
27 March – 5 April 2006
Shangri-La Hotel Jakarta
Building Reputation through Corporate Social Responsibility
25–28 May 2005
Shangri-La Hotel Jakarta
The campaign concluded. The groundwork remains.
PR Week Indonesia ran for ten consecutive years and concluded in 2014 — the same year EGA briefings brought its educational campaign work onto the global stage with the second edition of the International PR Summit.
What it built — a decade of sustained relationship with Indonesia’s PR community, the institutional discipline of running consistent annual programming, and a body of case material that now informs the Academy — carries forward into EGA briefings’ current work. The Annual Conference, launched in 2024, continues that same commitment to convening Indonesia’s communication leaders, now focused on senior organizational leadership rather than the broader profession.
EGA briefings continues to build Indonesia’s PR education landscape — through the Annual Conference, the Academy, and ongoing campaign like Diskusi PR bersama EGA.