Inspire.
Connect.
Collaborate.
IPRRF brought academics and practitioners into the same room to strengthen public relations as a strategic management function — through research proposals, work in progress, and completed studies presented and discussed together.
What it was.
Two editions, 2021 and 2022, each a working forum rather than a lecture series — researchers presenting proposals and findings in small roundtable sessions, practitioners and academics responding directly. Framed as part of EGA briefings’ broader educational campaign history, alongside PR Week Indonesia and International PR Summit.
Three Pillars
Encouraging PR practitioners to think and act more professionally, grounded in evidence rather than instinct.
Bridging the gap between communication theory and practice, positioning PR within the broader management function.
Bringing scholars, practitioners, and industry together to strengthen the role of public relations as a management discipline.
The Question It Asked
Communication is rarely disputed as necessary — but research consistently shows it is under-positioned as a strategic function, and often the first budget line cut when leadership doesn’t see its measurable contribution. This is the gap IPRRF’s research agenda was built to close — a direct precursor to the RPCE thinking that grounds EGA briefings today.
The complete IPRRF archive.
Both editions of the Indonesia PR Research Forum.
Public Relations Research for Change, Technology and Impact
22 November 2022
Zoom
Indonesia PR Research Forum
11 November 2021
Zoom
The research continues, inside the Academy.
IPRRF’s research sessions now live inside EGA briefings Academy’s Archive — searchable, alongside the Annual Conference, PR Week Indonesia, International PR Summit, and Diskusi PR bersama EGA.
EGA briefings continues to build Indonesia’s PR education landscape — through the Annual Conference, the Academy, and ongoing campaign like Diskusi PR bersama EGA.