25 years of
one conviction.
Public relations belongs at the management table.
EGA briefings was founded in 2001 with a single belief: that public relations, practiced as a strategic management function, builds the kind of trust no crisis can take overnight — and no competitor can manufacture quickly.
For 25 years, we have worked to prove that belief, alongside Indonesia’s largest organizations.
One focus.
Three ways it shows.
Internal capability first
EGA briefings does not communicate on behalf of organizations. We build the capacity within them — training leaders, equipping teams, and strengthening the internal resources that make communication sustainable long after each engagement ends.
SEE OUR WORK
Public relations as management
Public relations that begins in the boardroom, not the campaign brief. EGA Briefings works with organizations to position communication as a management discipline — tied to leadership decisions, stakeholder relationships, and long-term institutional reputation.
HOW WE APPROACH THIS
Communication that speaks management
The most effective communication professionals understand both their field and the organization they serve. EGA Briefings equips practitioners to speak the language of business — connecting PR expertise to management thinking and measurable outcomes.
OUR ACADEMY
Not a consultancy.
An institution.
There is a difference between an organization that provides PR services and an institution that changes how organizations think about PR.
EGA briefings is the second kind.
A consultancy works for clients. An institution works for a field. Since 2001, EGA briefings has worked to change the way public relations is understood, positioned, and practiced across Indonesia — not for any single client, but for the profession itself.
The measure of success is not what we deliver in any single engagement. It is whether organizations, years later, still lead their communication from within — because they understood why it mattered.
“We believe the organizations that will shape Indonesia’s future are those who understand — from the boardroom to the front line — what strategic communication actually is.”
— ELIZABETH GOENAWAN ANANTO, FOUNDING DIRECTOR
Two companies.
One brand.
One direction.
EGA briefings operates under two legal entities in Indonesia — one handling projects and consultancy engagements, the other handling training and education programs. Both operate under the same brand identity, the same leadership, and the same conviction.
For clients and organizations, this means:
In practice, you will not notice the difference. EGA briefings is one institution.
Deliberately lean.
Deliberately expert.
Elizabeth Goenawan Ananto
Ph.D, FIPRA
Founding Director
Elizabeth leads all senior client relationships and editorial content at EGA briefings. Every engagement, every course, every article begins with her.
Erika Ananto
MM
Managing Director
Erika oversees strategy, business development, operations, and the EGA briefings Academy. She manages the institutional direction and ensures EGA briefings’ learning products reach the professionals who need them.
Explore EGA briefings
Founding Director
Elizabeth G. Ananto
PhD · FIPRA Fellow · IPRA President 2010 · Arthur W. Page Society · 30+ years in PR · 50+ years in teaching. The institutional authority behind everything EGA briefings does.
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How we work
Our Approach
A research-first framework applied across 25 years of organizational engagements. The RPCE framework and the Seven Steps of Change — and why they matter for how EGA works.
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What we have done
Our Work
From research and audit engagements with national organizations to tailor-made in-house training programs — a quiet portfolio built over 25 years.
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Our history
Our Journey
From a bi-monthly bulletin on yellow paper in 2001, to ten years of PR Week Indonesia, to the International PR Summit, to the EGA Briefings Academy. How the institution grew.