Shifting the Power of Strategic Communication in the Era of Digital Economy

The final edition of the International PR Summit returned to Bali — and to Conrad Bali, the venue that also hosted the 2018 edition. The 2022 Summit examined value creation in the digital economy: how organizations communicate their contribution to stakeholders, and what the PR function must do to ensure that communication produces genuine trust rather than surface credibility. With the return of in-person gatherings after the virtual 2020 edition, the Summit also served as a reunion of a community that had been meeting online for two years.