Twenty-five years.
One conviction.
Seven different forms.
EGA briefings has never changed what it is trying to do. The format it uses to do it has changed seven times — each time in response to what Indonesia’s communication professionals needed most, and what the moment made possible.
years of continuous publication and education
audio articles recorded by elizabeth goenawan ananto
international speakers facilitated across the international pr summit
organizations served through training, research and consultancy
The Journey
2001
The Bulletin
EGA briefings was established by Elizabeth Goenawan Ananto with a simple, specific act: a bi-monthly bulletin, printed on yellow paper, distributed to Indonesia’s small but growing community of PR professionals.
The bulletin was not a newsletter. It was a position — a regular, documented argument that public relations should be understood and practiced as a strategic management function. In 2001, that argument needed to be made consistently, in print, to whoever would read it.
The yellow paper became the institution’s first identity. Twenty-five years later, the conviction it carried is the same one that runs through everything EGA briefings produces.
2005 – 2014
PR Week Indonesia
In 2005, Elizabeth established PR Week Indonesia — a national annual educational campaign designed to strengthen the public relations function across Indonesia’s private sector, public institutions, and government bodies.
PR Week ran for ten consecutive years. It was the most sustained public PR education initiative Indonesia had seen — open, annual, and consistent in its argument: that organizations which position PR as a technical function are leaving something significant on the table.
Ten years. The same argument. A progressively wider room.
2012 – 2022
International PR Summit
In 2012, EGA briefings launched the International PR Summit — a biennial strategic forum that brought practitioners, academics, and communication executives from across the world into conversation with Indonesia’s PR community.
Over the following decade, EGA briefings facilitated the participation of more than fifty international experts — consultants, researchers, and senior practitioners — in Indonesia’s professional education landscape. The Summit ran through 2022.
The international dimension mattered. Not because Indonesian PR needed foreign validation, but because strategic communication is a global discipline — and Indonesia’s practitioners deserved access to the same thinking as their counterparts elsewhere.
2020
The Bulletin Returns
The original bulletin — which had evolved through various forms over two decades — returned in 2020 in a new format: audio articles, recorded by Elizabeth and delivered digitally.
The medium changed because the audience had changed. Communication professionals in Indonesia were consuming content on their phones, between meetings, during commutes. Audio met them where they were.
More than 200 articles have now been recorded — covering the full range of Elizabeth’s thinking on strategic PR, from foundational concepts to managerial application. The content that began as yellow paper in 2001 is now a growing digital library.
2021
Research and Community
Two platforms launched in 2021, both grounded in the same recognition: that building a profession requires more than events. It requires ongoing connection between the people doing the work.
Indonesia PR Research Forum (IPRRF)
Established to connect PR academics and practitioners around research — building the evidence base for public relations as a management discipline, and giving practitioners access to academic thinking that rarely reaches them through commercial channels.
An ongoing discussion forum examining the concepts, applications, and practical realities of public relations across organizational contexts. It continues today, active and open to communication professionals across Indonesia.
2024
In 2024, EGA briefings held its first Annual Conference — a selective gathering for Chief Communication Officers and senior communication executives from Indonesia’s private sector, state-owned enterprises, and government institutions.
The Annual Conference was not designed as a public event. It was designed as the room where the right conversation could happen — among the leaders who set the conditions under which communication operates in their organizations.
The conference has been held annually since. In 2026, it takes place on 9–10 September in Jakarta, under the theme: Redefining Trust: Communication Leadership in a Changing World.
2026
In 2026, EGA briefings launches academy.egabriefings.id — the digital platform that carries twenty-five years of institutional knowledge directly to communication professionals across Indonesia.
The Academy delivers what the bulletin, PR Week, the Summit, the Research Forum, and the discussion series each contributed toward: a structured, accessible, ongoing learning resource for the practitioner who wants to lead communication at the management level.
For the first time, the full depth of EGA briefings’ curriculum is available nationwide — to any professional with a subscription and thirty minutes.
The yellow paper has come a long way.
The format changed every few years.
The conviction never did.
Over twenty-five years, Indonesia’s communication landscape shifted substantially. The profession grew. Digital communication arrived and restructured how organizations communicated. A wave of new consultancies emerged — many of them positioning themselves as strategic, most of them operating technically. The pandemic disrupted the profession and the institutions that served it. The C-suite’s relationship with PR shifted — sometimes toward greater engagement, sometimes toward further reduction.
EGA briefings responded to each shift by changing format. Print became digital. Annual events became ongoing forums. National campaigns became global conversations. Conferences became selective executive gatherings. All of it, a response to what the moment required.
What did not change: the argument that public relations is a strategic management function. The belief that organizations which understand this are better equipped to lead. The conviction that this understanding must come from the top.
Twenty-five years of different forms. One direction.
The institution is still being built.
The goal was never to run a successful PR training company. The goal — stated plainly in the first bulletin, in 2001 — was to change how public relations is understood and practiced across Indonesia.
That goal has not been fully achieved. It may not be achievable in a single generation. But twenty-five years of consistent work — across seven formats, across hundreds of organizations, across the full spectrum of Indonesia’s institutional landscape — has built something that did not exist before: an institution with the depth, standing, and track record to make the argument credibly.
The conviction that started on yellow paper is now a platform, a conference, a membership, and a body of work. It continues to grow.