— International PR Summit  ·  IPRS2016 Jakarta

Positioning Asia in Digital World: Leveraging Collaborative Leadership and Strategic Communication

10 – 13 May 2016
Pullman Hotel Thamrin Jakarta

About this edition

IPRS 2016 — Jakarta.

The final edition of the International PR Summit returned to Bali — and to Conrad Bali, the venue that also hosted the 2018 edition. The 2022 Summit examined value creation in the digital economy: how organizations communicate their contribution to stakeholders, and what the PR function must do to ensure that communication produces genuine trust rather than surface credibility. With the return of in-person gatherings after the virtual 2020 edition, the Summit also served as a reunion of a community that had been meeting online for two years.

Speakers

Who spoke at IPRS 2016.

Prof. Dr. Thoby Mutis

Rector of Trisakti University
INDONESIA

Elizabeth Goenawan Ananto, Ph.D, FIPRA

Founder and Director
EGA briefings
INDONESIA

Dr. Roger Hayes

Senior Counsellor
APCO Worldwide
UK

Kartika Wirjoatmodjo

President Director
PT Bank Mandiri Tbk
INDONESIA

Raymond Siva

Chief Executive Officer
Edelman Indonesia
INDONESIA

Faisal Al-Zahrani 

Director of Media & PR
Saudi Ministry of Health
SAUDI ARABIA

Robert Grupp

President
Grupp Global Partners
USA

Dr. Zehra Gungor

IPRA President 2014
TURKEY

Dr. Roger Hayes

Senior Counselor
APCO Worldwide
UK

Dr. M. Gunawan Alif

Chairman
Indonesian CSR Society
INDONESIA

Dr. Che Su Mustaffa

Professor
Universiti Utara Malaysia
MALAYSIA

Ong Hock Chuan

Technical Advisor
Maverick
INDONESIA

Dr. Kiranjit Kaur

Professor
Universiti Teknologi Mara
MALAYSIA

Dr. Timothy Coombs

Professor
Texas A&M University
USA

David Donohue

Managing Director
Queensland Corp. Comm. Network
AUSTRALIA

Agung Laksamana, MSc.

Chairman
PERHUMAS
INDONESIA

Is Nugroho, MHRM

Vice President
Kangean Energy Indonesia
INDONESIA

Arif Budisusilo, MM

Chief Editor
Bisnis Indonesia
INDONESIA

Prof. Ronel Rensburg

Professor
University of Petroria
SOUTH AFRICA

Yuliandre Darwis, Ph.D

Chairman
Ikatan Sarjana Komunikasi
INDONESIA

Erika Ananto, MM

Managing Director
EGA briefings
INDONESIA

Jean Vallin

Past Chair
Global Alliance
CANADA

Program

IPRS 2016 — Program.

08.00 – 09.45

Positioning Asia in Digital World
Dr. Roger Hayes, Senior Counselor, APCO Worldwide, UK
Dr. Don Stacks, Professor of Communication, University of Miami, USA
Dr. Tim Coombs, Expert on Issue & Crisis Management, T&M University, USA
Robert Grupp, Grupp, Global Partners, USA

09.15 – 10.00

Opening

Welcoming Remark
Erika Ananto, MM, MIPRA – Conference Coordinator

Opening Remark
Elizabeth Goenawan Ananto, Ph.D, FIPRA – Founder

Opening Speech
Prof. Dr. Thoby Mutis – Rector of Trisakti University

10.00 – 12.00

Plenary Session
Session Chair: Dr. Roger Hayes, Senior Counsellor, APCO Worldwide, UK

Future Outlook of Asia: Challenge and Opportunity
Dr. Roger Hayes, Senior Counsellor, APCO Worldwide, UK

Securing Business through Collaborative Leadership, Engagement and Trust
Raymond Siva – CEO, Edelman Indonesia

Questions & Answers

12.00 – 13.00

Lunch and Networking

13.15 – 14.45

Concurrent Session 1

>> Advancing Asia Agenda in Digital Market

The Dynamic of Global Economy Affecting Asia
Faisal Al-Zahrani – Director of Media & PR, Saudi Ministry of Health, SAUDI ARABIA

Establishing Collaboration through Digital Communication
Robert Grupp – President, Grupp Global Partners, USA

Discussion

>> Global Challenges of Collaborative Leadership

Securing Leadership on Competitive Era
Dr. Zehra Gungor – IPRA President 2014, TURKEY

Collaborative Leadership for Stakeholders Engagement
Dr. Roger Hayes – Senior Counselor, APCO Worldwide, UK

Discussion

>> Securing Business trough Reputation, Engagement and Trust

Positioning CSR in Competitive Era
Dr. M. Gunawan Alif – Chairman, Indonesian CSR Society, INDONESIA

Measuring Effectiveness of Communication in Critical Situation
Dr. Che Su Mustaffa – Professor, Universiti Utara Malaysia, MALAYSIA

Discussion

15.00 – 16.30

Concurrent Session 2

>> Advancing Asia Agenda in Digital Market

The Impact of Digital Technology on Business and Community

Ong Hock Chuan – Technical Advisor, Maverick, INDONESIA

The Influence of Digital Communication on non-financial sectors
Dr. Kiranjit Kaur – Professor, Universiti Teknologi Mara, MALAYSIA

Discussion

>> Global Challenges of Collaborative Leadership

Transforming Leadership Values for Securing Internal Support
Steering Committee

Communicating Corporate Values for International Reputation
Steering Committee

Discussion

>> Securing Business trough Reputation, Engagement and Trust

Effective Crisis Communication and Crisis Management
Dr. Timothy Coombs – Professor, Texas A&M University, USA


The Dynamic of Cross Cultural Communication for MNCs

David Donohue – Managing Director, Queensland Corp. Comm. Network, AUSTRALIA

Discussion

09.00 – 10.30

Concurrent Session 3

>> Stakeholder Engagement through Strategic Communication

The Role of Strategic Communication in Different Organizational Settings

Agung Laksamana, MSc. – Chairman, PERHUMAS, INDONESIA

Leveraging Stakeholder Engagement through Communication
Is Nugroho, MHRM – Vice President, Kangean Energy Indonesia, INDONESIA

Discussion

>> The Accountability of Social Media: Its Impact on Business & Society

The Changing Pattern of Measurement and Evaluation
Elizabeth Goenawan Ananto, Ph.D – Founder and Director, EGA briefings, INDONESIA

Measuring the Impact of Social Media on Business Profit
Don W. Stacks, Ph.D – Professor & Director, PR Graduate Study, University of Miami, USA

Discussion

10.45 – 12.15

Concurrent Session 4

>> Stakeholder Engagement through Strategic Communication

Getting the Maximum Results for Internal Communication

Steering Committee

Positioning Public Relations in Corporate Strategy
Elizabeth Goenawan Ananto, Ph.D – Founder and Director, EGA briefings, INDONESIA

Discussion

>> The Accountability of Social Media: Its Impact on Business & Society

The Role of Ethics & Security in Social Media Dynamics
Arif Budisusilo, MM – Chief Editor, Bisnis Indonesia, INDONESIA

The Application of Measurement and Evaluation for Social Behaviour
Prof. Ronel Rensburg – Professor, University of Petroria, SOUTH AFRICA

Discussion

12.15 – 13.00

Lunch and Networking

13.30 – 15.00

Plenary Session
Session Chair: Elizabeth G. Ananto, Ph.D – Founder & Director, EGA briefings, INDONESIA


Global Body of Knowledge
Jean Valin – Past Chair, Global Alliance, CANADA

The Changing Role and Responsibility of CCO
Elizabeth Goenawan Ananto, Ph.D
Founder and Director, EGA briefings, INDONESIA

Dr. Roger Hayes
Senior Counselor, APCO Worldwide, UK
Adjunct Faculty, Henley Business School, UK

Robert Grupp
President, Grupp Global Partners, USA
Director, Master Program in Global Strategic Communication, University of Florida, USA

Discussion

15.00 – 15.20

Closing Speech
Steering Committee #IPRS2016Jakarta

15.20 – 15.30

Closing Remark
Erika Ananto, MM, MIPRA – Conference Coordinator

09.00 – 12.15

FREE SEMINAR

Challenges & Opportunities of Communication Scholars in Digital

Yuliandre Darwis, Ph.D – Chairman, Ikatan Sarjana Komunikasi INDONESIA

Build Your Career as a Strategic PRO
Erika Ananto, MM – Managing Director, EGA briefings, INDONESIA

Gallery

IPRS 2016 — in pictures.

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