Positioning Asia in Digital World: Leveraging Collaborative Leadership and Strategic Communication
10 – 13 May 2016
Pullman Hotel Thamrin Jakarta
IPRS 2016 — Jakarta.
The final edition of the International PR Summit returned to Bali — and to Conrad Bali, the venue that also hosted the 2018 edition. The 2022 Summit examined value creation in the digital economy: how organizations communicate their contribution to stakeholders, and what the PR function must do to ensure that communication produces genuine trust rather than surface credibility. With the return of in-person gatherings after the virtual 2020 edition, the Summit also served as a reunion of a community that had been meeting online for two years.
Who spoke at IPRS 2016.
Prof. Dr. Thoby Mutis
Rector of Trisakti UniversityINDONESIA
Elizabeth Goenawan Ananto, Ph.D, FIPRA
Founder and DirectorEGA briefings
INDONESIA
Dr. Roger Hayes
Senior CounsellorAPCO Worldwide
UK
Kartika Wirjoatmodjo
President DirectorPT Bank Mandiri Tbk
INDONESIA
Raymond Siva
Chief Executive OfficerEdelman Indonesia
INDONESIA
Faisal Al-Zahrani
Director of Media & PRSaudi Ministry of Health
SAUDI ARABIA
Robert Grupp
PresidentGrupp Global Partners
USA
Dr. Zehra Gungor
IPRA President 2014TURKEY
Dr. Roger Hayes
Senior CounselorAPCO Worldwide
UK
Dr. M. Gunawan Alif
ChairmanIndonesian CSR Society
INDONESIA
Dr. Che Su Mustaffa
ProfessorUniversiti Utara Malaysia
MALAYSIA
Ong Hock Chuan
Technical AdvisorMaverick
INDONESIA
Dr. Kiranjit Kaur
ProfessorUniversiti Teknologi Mara
MALAYSIA
Dr. Timothy Coombs
ProfessorTexas A&M University
USA
David Donohue
Managing DirectorQueensland Corp. Comm. Network
AUSTRALIA
Agung Laksamana, MSc.
ChairmanPERHUMAS
INDONESIA
Is Nugroho, MHRM
Vice PresidentKangean Energy Indonesia
INDONESIA
Arif Budisusilo, MM
Chief EditorBisnis Indonesia
INDONESIA
Prof. Ronel Rensburg
ProfessorUniversity of Petroria
SOUTH AFRICA
Yuliandre Darwis, Ph.D
ChairmanIkatan Sarjana Komunikasi
INDONESIA
Erika Ananto, MM
Managing DirectorEGA briefings
INDONESIA
Jean Vallin
Past ChairGlobal Alliance
CANADA
IPRS 2016 — Program.
08.00 – 09.45
Positioning Asia in Digital World
Dr. Roger Hayes, Senior Counselor, APCO Worldwide, UK
Dr. Don Stacks, Professor of Communication, University of Miami, USA
Dr. Tim Coombs, Expert on Issue & Crisis Management, T&M University, USA
Robert Grupp, Grupp, Global Partners, USA
09.15 – 10.00
Opening
Welcoming Remark
Erika Ananto, MM, MIPRA – Conference Coordinator
Opening Remark
Elizabeth Goenawan Ananto, Ph.D, FIPRA – Founder
Opening Speech
Prof. Dr. Thoby Mutis – Rector of Trisakti University
10.00 – 12.00
Plenary Session
Session Chair: Dr. Roger Hayes, Senior Counsellor, APCO Worldwide, UK
Future Outlook of Asia: Challenge and Opportunity
Dr. Roger Hayes, Senior Counsellor, APCO Worldwide, UK
Securing Business through Collaborative Leadership, Engagement and Trust
Raymond Siva – CEO, Edelman Indonesia
Questions & Answers
12.00 – 13.00
Lunch and Networking
13.15 – 14.45
Concurrent Session 1
>> Advancing Asia Agenda in Digital Market
The Dynamic of Global Economy Affecting Asia
Faisal Al-Zahrani – Director of Media & PR, Saudi Ministry of Health, SAUDI ARABIA
Establishing Collaboration through Digital Communication
Robert Grupp – President, Grupp Global Partners, USA
Discussion
>> Global Challenges of Collaborative Leadership
Securing Leadership on Competitive Era
Dr. Zehra Gungor – IPRA President 2014, TURKEY
Collaborative Leadership for Stakeholders Engagement
Dr. Roger Hayes – Senior Counselor, APCO Worldwide, UK
Discussion
>> Securing Business trough Reputation, Engagement and Trust
Positioning CSR in Competitive Era
Dr. M. Gunawan Alif – Chairman, Indonesian CSR Society, INDONESIA
Measuring Effectiveness of Communication in Critical Situation
Dr. Che Su Mustaffa – Professor, Universiti Utara Malaysia, MALAYSIA
Discussion
15.00 – 16.30
Concurrent Session 2
>> Advancing Asia Agenda in Digital Market
The Impact of Digital Technology on Business and Community
Ong Hock Chuan – Technical Advisor, Maverick, INDONESIA
The Influence of Digital Communication on non-financial sectors
Dr. Kiranjit Kaur – Professor, Universiti Teknologi Mara, MALAYSIA
Discussion
>> Global Challenges of Collaborative Leadership
Transforming Leadership Values for Securing Internal Support
Steering Committee
Communicating Corporate Values for International Reputation
Steering Committee
Discussion
>> Securing Business trough Reputation, Engagement and Trust
Effective Crisis Communication and Crisis Management
Dr. Timothy Coombs – Professor, Texas A&M University, USA
The Dynamic of Cross Cultural Communication for MNCs
David Donohue – Managing Director, Queensland Corp. Comm. Network, AUSTRALIA
Discussion
09.00 – 10.30
Concurrent Session 3
>> Stakeholder Engagement through Strategic Communication
The Role of Strategic Communication in Different Organizational Settings
Agung Laksamana, MSc. – Chairman, PERHUMAS, INDONESIA
Leveraging Stakeholder Engagement through Communication
Is Nugroho, MHRM – Vice President, Kangean Energy Indonesia, INDONESIA
Discussion
>> The Accountability of Social Media: Its Impact on Business & Society
The Changing Pattern of Measurement and Evaluation
Elizabeth Goenawan Ananto, Ph.D – Founder and Director, EGA briefings, INDONESIA
Measuring the Impact of Social Media on Business Profit
Don W. Stacks, Ph.D – Professor & Director, PR Graduate Study, University of Miami, USA
Discussion
10.45 – 12.15
Concurrent Session 4
>> Stakeholder Engagement through Strategic Communication
Getting the Maximum Results for Internal Communication
Steering Committee
Positioning Public Relations in Corporate Strategy
Elizabeth Goenawan Ananto, Ph.D – Founder and Director, EGA briefings, INDONESIA
Discussion
>> The Accountability of Social Media: Its Impact on Business & Society
The Role of Ethics & Security in Social Media Dynamics
Arif Budisusilo, MM – Chief Editor, Bisnis Indonesia, INDONESIA
The Application of Measurement and Evaluation for Social Behaviour
Prof. Ronel Rensburg – Professor, University of Petroria, SOUTH AFRICA
Discussion
12.15 – 13.00
Lunch and Networking
13.30 – 15.00
Plenary Session
Session Chair: Elizabeth G. Ananto, Ph.D – Founder & Director, EGA briefings, INDONESIA
Global Body of Knowledge
Jean Valin – Past Chair, Global Alliance, CANADA
The Changing Role and Responsibility of CCO
Elizabeth Goenawan Ananto, Ph.D
Founder and Director, EGA briefings, INDONESIA
Dr. Roger Hayes
Senior Counselor, APCO Worldwide, UK
Adjunct Faculty, Henley Business School, UK
Robert Grupp
President, Grupp Global Partners, USA
Director, Master Program in Global Strategic Communication, University of Florida, USA
Discussion
15.00 – 15.20
Closing Speech
Steering Committee #IPRS2016Jakarta
15.20 – 15.30
Closing Remark
Erika Ananto, MM, MIPRA – Conference Coordinator
09.00 – 12.15
FREE SEMINAR
Challenges & Opportunities of Communication Scholars in Digital
Yuliandre Darwis, Ph.D – Chairman, Ikatan Sarjana Komunikasi INDONESIA
Build Your Career as a Strategic PRO
Erika Ananto, MM – Managing Director, EGA briefings, INDONESIA