Advancing Asia’s Agenda in Global Market Era –
Leveraging the Dynamics for Strategic Communication Practice

Building Trust and Leadership through Corporate Diplomacy

Dr. Roger Hayes
Senior Counselor – APCO Worldwide, UK
Adjunct Faculty – Henley Business School, UK

The Pyramid of Communication Research and Measurement

Dr. Don Stacks
Professor and Director – Public Relations Graduates Studies
School of Communication, University of Miami, USA

Maintaining Reputation from Crisis in Media Dynamics

Dr. Timothy Coombs
Professor, University of Central Florida, USA

Strategic Communication in a Global Context

Robert Grupp
President, Grupp Global Partners, USA
Adjunct Instructor, University of Florida, USA

Achieving Employee Engagement through Effective Internal Communication

Elizabeth Goenawan Ananto, Ph.D, FIPRA
Founder & Director – EGA briefings, Indonesia
Program Coordinator – MM Communication Trisakti University, Indonesia

OPENING

Welcoming Remark
Erika Ananto, MM, MIPRA – Conference Coordinator

Opening Remark
Elizabeth Goenawan Ananto, Ph.D, FIPRA – Founder & Director – EGA briefings, Indonesia
Dr. Don Stacks – Professor, University of Miami, USA
Dr. Roger Hayes – Senior Counselor, APCO Worldwide, UK

Opening Speech
Prof. Dr. Thoby Mutis – Rector of Trisakti University, Indonesia

PLENARY SESSION
Session Chair: Robert Grupp – President, Grupp Global Partners, USA

Leadership and Values in Time of Global Uncertainties
Niruban Balachandran – Project Monitoring Officer in Social Development, The World Bank

Present and Future Outlook of ASIA – Challenge and Opportunity
Christianto Wibisono – Founder & Chairman, Pusat Data Bisnis Indonesia

New Horizons in Corporate Reputation Management
Stephen Lock – CEO, Edelman Indonesia & Head of Public Affairs, South East Asia

Question & Answer

LUNCHEON SPEECH

Ivan Irawan – PT Transportasi Gas Indonesia

Lunch Break

PROFESSIONAL DEVELOPMENT WORKSHOP 1
Reshaping Priorities in Global Economy

BIG PICTURE
Creating One Vision, One Identity, One Community – ASEAN 2015
Jacob Drake – Head of Corporate and Public Affairs, Edelman Indonesia
Establishing Collaboration in Global Market Economy
Robert Grupp – President, Grupp Global Partners, USA
Discussion

GLOBAL AND LOCAL PRACTICE
Conflict Resolution – The Strategic Role of Media in Creating Regional Harmony
Endy Bayuni – Senior Editor, The Jakarta Post, Indonesia
Government and Political PR – Harnessing Cultural Diversity
Yuliandre Darwis, Ph.D – Chairman, ISKI
Discussions

SPECIAL INTEREST TOPIC
Building a Stakeholder Map & Management to Strengthen Market Position
Dr. Ani Yuningsih – Lecturer, Bandung Islamic University
Strategic Role of Communication in Accelerating Physical, Institutional and Intercommunication Connectivity
Indira Abidin – Divisi Pengembangan BPC & Anggota Muda PERHUMAS
Discussions

PROFESSIONAL DEVELOPMENT WORKSHOP 3
The Role of Sustainability in Corporate Reputation Management

BIG PICTURE
Corporate Diplomacy in Establishing Ethics and Sustainability
Dr. Roger Hayes – Senior Counselor, APCO Worldwide, UK
Establishing Sustainable Business in Digital Era
Andrew Goldman – Managing Director, Cohn & Wolfe, Indonesia
Discussions

GLOBAL AND LOCAL PRACTICE
Rebuilding Trust and Reputation through Social Responsibility
David Donohue – Managing Director, Queensland Corporate Communication Network, Australia
The Dynamic Implementation of Sustainability in Cultural Diversity
Troy Pantouw – Corporate Communication Director, AQUA Group, Indonesia
Discussions

SPECIAL INTEREST TOPIC
Communication and Reputation –

Situational Crisis Communication and Corporate Reputation
Dr. Don W. Stacks – Professor, University of Miami, USA
Social Media Measurement in Economic Terms
Felicia Nugroho – Director, Monitoring and Analytics, Maverick Indonesia
Discussions

NETWORKING DINNER

PROFESSIONAL DEVELOPMENT WORKSHOP 1
Reshaping Priorities in Global Economy

BIG PICTURE
Creating One Vision, One Identity, One Community – ASEAN 2015
Jacob Drake – Head of Corporate and Public Affairs, Edelman Indonesia
Establishing Collaboration in Global Market Economy
Robert Grupp – President, Grupp Global Partners, USA
Discussion

GLOBAL AND LOCAL PRACTICE
Conflict Resolution – The Strategic Role of Media in Creating Regional Harmony
Endy Bayuni – Senior Editor, The Jakarta Post, Indonesia
Government and Political PR – Harnessing Cultural Diversity
Yuliandre Darwis, Ph.D – Chairman, ISKI
Discussions

SPECIAL INTEREST TOPIC
Communication and Reputation – Situational Crisis Communication and Corporate Reputation
Dr. Timothy Coombs – Professor, University of Central Florida, USA
The Role of Corporate Social Responsibility after Crisis
Dr. Serra Gorpe – Professor, Zayed University Dubai, UAE
Discussions

PROFESSIONAL DEVELOPMENT WORKSHOP 4
Establishing Strategic Communication to Achieve Stakeholders Engagement

GLOBAL AND LOCAL PRACTICE
What Asian PR Professional want: an Investigation into the Competencies & Skills
Dr. Anne Peirson-Smith – Assistant Professor, City University of Hong Kong
Establishing Strategic Communication to Enhance Employee Engagement
Is Nugroho, MHRM – VP Public Relations & General Affairs, Kangean Energy Indonesia
Discussions

SPECIAL INTEREST TOPIC
Internal Communication Audit: Output, Outgrowth and Outcome
Elizabeth Goenawan Ananto, Ph.D, FIPRA – Founder and Director, EGA briefings, Indonesia
Making the most effective Internal Communication Tools and Techniques
Dr. Susanne Dida, MM – Vice Dean, Unviersitas Padjadjaran, Indonesia
Discussions

Lunch Break

PLENARY SESSION
Corporate Share Values to Achieve Stakeholder Engagement
Dr. Roger Hayes – Senior Counselor – APCO Worldwide, UK

CEOs Changing Views on Corporate Reputation
Dr. Gde Pradnyana – Corporate Secretary, SKKMIGAS, Indonesia

The Changing Role of Chief Communication Officer
Elizabeth Goenawan Ananto, Ph.D, FIPRA – Founder & Director – EGA briefings, Indonesia

KEYNOTE ADDRESS
Advancing Asia’s Agenda – Challenges and Opportunities for ASEAN Countries
Dr. Dino Patti Djalal – Founder, Modernisator Indonesia

CLOSING SESSION
Advancing Asia’s Agenda – The Role of Strategic Communication
Steering Committee of International PR Summit

CLOSING

FAREWELL DINNER