Strive for Excellence in Communication

Enhancing Public Dialogue through Communication Excellence

PUBLIC SEMINAR
Public Relations Excellence Goes Beyond Marketing Function

Opening Remark
Elizabeth Goenawan Ananto, FIPRA –TIBS MM Communication

Opening Speech
Dr. Sofyan Djalil – Minister of Communication and Information

Session 1:
Public Relations Excellence Goes Beyond Marketing Function
Moderator: Elizabeth Goenawan Ananto, FIPRA – TIBS MM Communication

Good Governance for Gaining Public Support
Maman Budiman – Vice President, Exxon Mobil Oil Indonesia
Reputation Management for Public Institution
Miranty Abidin – President Director, Fortune PR
Legal Strategy in Establishing Institutional Reputation
Todung Mulya Lubis*
Anticipating RUU Kebebasan Memperoleh Informasi Publik
Tarman Azzam – Chairman, PWI

Lunch Break

Session 2:
Total PR Management in Competitive Era
Moderator: Djaka Winarso – Managing Director, Socio Komunikasi

Effective PR Management for Business
Eduard Depari – Senior Advisor, PT RGM Indonesia
PR Role in the Crisis of Public Trust
Is Nugroho – GM HRM, PT Chandra Asri
The Challenges of Mass Media in Information Era
Ahmad Djauhar – Chief Editor, Bisnis Indonesia

Session 3:
Building Our Talent in the Era of Disbelief
Moderator: Radityo Djadjoeri – Mediacare

Maximizing Communication in Public Insecurity
Parni Hadi – Chairman, RRI
The Role of Research in Securing Public Trust
Yanti Sugarda – Managing Director, Polling Centre
Professionalism in PR: Expectation and Reality
Elizabeth Goenawan Ananto, FIPRA – TIBS MM Communication

TRACK A
Tools and Techniques in Public Relations:
New Ways to Develop, Tactical Aspects and Career Development in Public Relations

PR Tools and Techniques (1)
Moderator: Ridwan Nyak Baik, MIPRA – Pertamina

How to Get a Rise in Public Relations
Djaka Winarso – Managing Director, Socio Komunikasi
How Sponsorship can Enhance Public Relations Awareness
Aselina Trihastuti, MIPRA – Coreline PR
Stimulating Change in Resistant Organizations
Is Nugroho – General Manager HRM, PT Chandra Asri

Lunch Break

PR Tools and Techniques (2)
Moderator: Irmulan Sati – Mercu Buana

How to Get a Rise in Public Relations
Ridwan Nyak Baik – Pertamina
A Cost Effective Tool to Reach Your Audience & Press
M. Gunawan Alif – Editor in Chief, CAKRAM
Tracking the Impact and Effect of Public Relations
Elizabeth Goenawan Ananto, FIPRA – TIBS MM Communication

Closing Remark

TRACK B
Managing the Public Relations Function:
Leadership, New Business Development, Client Account Management, Team Building

Managing the PR Function (1)
Moderator: Hifni Alifahmi – Bank Syariah Mandiri

How to Develop the Mind of Strategist
Siddharta Moersjid – Senior Manager, PT Freeport Indonesia
From Data to Dialogue: Integrated Approach to Building Reputation
Chadd McLisky – IndoPacific Reputation Management Consultant
Building New Thinking in Public Relations
Elizabeth Goenawan Ananto, FIPRA – TIBS MM Communication

Lunch Break

Managing the PR Function (2)
Moderator: Setio Budi – Universitas Atma Jaya Yogyakarta

Establishing Good Governance through Public Relations
Rusli Simanjuntak – President, Perhumas
Planning & Implementing Integrated Communication
Silih Agung Wasesa – Managing Partner, AsiaPR
Designing a Program to Achieve Behavior Change
Aminuddin* Coorporate Secretary, PT Astra International

Closing

Strive for Excellence through Reference of today

Effective Public Relations, Cutlip, Centre and Broom, 2006
Public Relations in Asia, An Anthology, Elizabeth Goenawan Ananto, FIPRA, 2004
Sinergi Komunikasi Pemasaran, Hifni Alifahmi, 2005
Door prize (3 books)

Strategi Public Relations, Silih Agung Wasesa, 2005
Communication Measurement, Dodi M. Gozali, 2005
Journal of Promotion Management, Elizabeth Goenawan Ananto, FIPRA, 2005
Door prize (3 books)

Communication Excellence Starts from Campus
A total of 10 million prize for winners – potential communicators of the year 2006. 
Participants are invited from campus, S1 students of any discipline.

Securing a Seat through Communication Excellence
JobStreet.com Fair will present some 21 national and multinational companies to recruit potential candidates who seek career opportunities in various job classifications.

Door prize – 5 tickets PR Camp & 5 tickets PR Night

Breaking Out the Gap in Communication Excellence
Combining indoor and outdoor activities with cross generation, open discussion, networking opportunities, games and team building. PR Camp will enhance your self confidence as a profesional. It is a real fun, relax, but exciting. You will get full coverage in the package (transport by coach from Jakarta – Lembang vv, indoor and outdoor activities, camp facilities, meals).

Open for business executives, young professionals and academia.

Resource persons: 
Arifin Pasaribu (senior PR), Victor Siburian (senior PR, LSPR), Teddy Kharsadi (IPRA Council), Miranty Abidin (Fortune PR), Elizabeth Goenawan Ananto (TIBS MM Communication, IPRA Fellow), Djaka Winarso (Socio Komunikasi), Hifni Alifahmi (Bank Syariah Mandiri), Arif Budisusilo (Bisnis Indonesia), Elvinaro Ardianto (FIKOM Unpad), Vera Simanjuntak and Antonius Sumarlin (Team Factor).

Getting Global Reputation through Excellent Public Relations Programs
IPRA Indonesia Awards & Grand Final Debate

IPRA Indonesia Awards are open to:
organizations, associations, PR consultants who can share the honor with their clients. This is the first time in the history of public relations in Indonesia that public relations programs are evaluated professionally according to the IPRA Golden World Award standard, the Oscar of public relations campaign.